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7 Fintech SEO Tips to Rank #1

Cecilien Dambon
September 18, 2024
We all know that technology has made things possible and accessible that seemed impossible just a few years back. Among the industries that have completely revamped due to technology, the fintech industry is the prominent one. Global fintech investments have already crossed $210 billion in 2021, and the audience's interest also supports the chances that it won’t be slowing down in the near future.
With all this growth which has brought lots of convenience in the lives of people, it has made it quite difficult for the newbies to stand out in the market which is expected to grow at a CAGR of 16.8. However, the only thing that can help the fintech companies who are looking to gain visibility and build authority is “SEO”.
But do you know which is the foremost thing with the fintech companies struggling the most? It is standing on the top of the SERP as the fintech industry is linked with so many limitations as well. Companies must comply with industry regulations, build trust in the market, and bring something new from their competitors, but they also need to adapt to the new updates of search engines to be visible online.
So, here are the 7 tips that you need to do to make your fintech company not only appear on the first page but rank in the first position as well.

1. Build Trust and Authority

In the fintech industry, trust serves as a cornerstone. As users look for reliability and security when it comes to finance, they are less likely to trust an unreliable source. Not only the users but also the algorithm of Google itself are highly emphasized, “E-A-T,” which stands for Expertise, Authoritativeness, and Trustworthiness. This clearly means that fintech companies must build authority by taking help from high-quality content. Here’s how you can do so:

2. Compete for High-Value Keywords in Fintech

In the fintech environment, where giants are also present with a massive advertising budget, targeting high-value or, you can say, generic keywords are more likely chasing a wild goose. Generic terms like “inventment platform” or “loan calculator’ are extremely competitive, or to rank on such terms, you either need hefty budgets or a very strong SEO game.
To do so, fintech companies must have a targeted SEO strategy that balances broad, high-volume keywords with specific, intent-driven terms.

3. Educate Users on Complex Financial Products

Understanding the financial complexities is still a hectic task for many people. Here, you can make the most of this opportunity and position yourself as a fintech expert. With this approach, you can stand yourself, and eventually your brand as a thought leader in the industry without being too salesy.  

4. Balance Local and International SEO Strategies

The key to succeeding in the fintech industry is to keep an eye on local and international audiences. This means that your SEO strategy must meet both local and international SEO demands as some services need to target regional audiences, and others require a global approach to capture a broader customer base.
For a better understanding of how to strike a balance between Local and International fintech SEO, head over to this table.

5. Publish Regulations-Friendly SEO Content

6. Highlight Data Security in SEO Messaging

In fintech, data security is fundamental, and if you include the best security practices in your content, there’s a higher chance of increasing trust, credibility, and search engine rankings.

7. Stay Alert In A Rapidly Evolving Industry

Let UpSEO Handle the SEO of Your Fintech Startup!

All in all, SEO is highly crucial in the fintech industry, but managing all the intricacies of SEO seems too difficult. But no more, as UpSEO is here to rescue you. It is an automated tool that lets you sit at rest and handle all the SEO-related tasks for you. No matter whether you are looking for low-competition keywords or backlinks, UpSEO can do all for you. So, without any further ado, sign up now and enjoy the perks of this amazing SEO assistant.
Cecilien Dambon

SEO & Growth Advisor

I once told my mum I have to deal with a "Panda", a "Hummingbird", a "Penguin" and even a "Pigeon" for a living, and make awesome content to keep everyone happy while building genuine connections. She still thinks I’m a therapist in a zoo đŸ€”