What is link building?

Link building is the process of acquiring hyperlinks from other websites to your own website. It is an integral part of search engine optimization (SEO) as significant search engines, like Google, use links as one of the core elements in determining a website's ranking in search results. Link building involves contacting other websites, blog owners, or online publications to refer and link to your content. This helps to enhance the credibility, authority, and perceived value of your website and improves its visibility in search engine rankings. The quality and relevance of the links matter, as search engines place greater importance on links from high-quality websites and related niches. Various strategies and techniques to build links include content creation and promotion, guest blogging, influencer outreach, broken link building, and more. Ultimately, link building helps build an authoritative web presence, improve organic (non-paid) search traffic, and boost a website's overall visibility and ranking.

How to do link building?

Link building can be done using various strategies and techniques. While the processes may vary, here are some common steps to guide you in building links: 1. Set goals: Determine the purpose and goals for your link-building campaign. This could be increasing website traffic, improving search engine rankings, or building brand awareness. 2. Identify target audience and websites: Identify your target audience and find authoritative websites catering to that audience. Research and compile a list of potential websites from which you want to acquire links. 3. Create high-quality content: Develop unique and high-quality content that adds value to your audience. This could include blog posts, articles, infographics, videos, or guides. 4. Outreach and guest blogging: Reach out to relevant websites and offer to write a guest post. Pitch your content ideas and showcase their benefits to their audience. In your guest post, include links back to your website. 5. Content promotion: Promote your content through social media channels, email marketing, influencer outreach, and engage with your target audience. The more exposure your content gets, the higher the chances it is shared and linked to. 6. Link reclamation: Monitor for mentions of your brand or website across the web and reach out to those mentions' authors/site owners to request a link. These mentions should ideally be converted into actual links. 7. Broken link building: Identify broken links on relevant websites and reach out to the site owners to inform them about the broken links. Offer your content as a replacement for the broken link. 8. Collaborate with influencers and industry experts: Approach influencers or experts in your industry and request collaborations such as interviews or contributions to their content. This often leads to gaining a link and expanding your brand's reach. 9. Monitor and analyze: Continuously monitor and analyze the effectiveness of your link-building efforts. Use tools to track backlinks, evaluate website rankings, and make any necessary adjustments to your strategies.

How does link building help SEO?

Link building plays a crucial role in Search Engine Optimization (SEO) by impacting the visibility and ranking of a website on search engine results pages. Here are some ways link building helps in SEO: 1. Increased organic rankings: Search engines like Google consider the quantity and quality of links pointing to a website as a measure of its authority and relevance. High-quality, relevant backlinks increase the credibility of a website, which can result in better rankings in organic search results. 2. Improved crawl ability and indexation: When search engine bots discover links on other websites leading to your site, it helps them find and crawl your website more easily. The more links you have, the quicker and more efficiently search engines can index your web pages. 3. Referral traffic: Link building can bring referral traffic directly to your website when users click on the backlinks on other sites. Acquiring relevant links from authoritative websites related to your industry can drive targeted and interested visitors. 4. Brand visibility and authority: When high-authority websites link to your content, it improves your brand's visibility and reputation. Linking from reputable sources positively impacts your website's credibility and perceived authority within your niche. 5. Anchor text optimization: The text used to link to your website, also known as anchor text, can provide context to search engines and users about the content of your pages. Optimized anchor text helps search engines understand the relevance of your pages to specific keywords or topics. 6. Social signals and amplification: As other websites link and share your content on social media platforms, it increases its potential reach and exposure. Likes, comments, and shares on social media platforms can further enhance your content's visibility and perceived value.

How much does link building cost?

The cost of link building can vary significantly depending on several factors. These factors include the size and reputation of the agency or individual you choose, the quality and quantity of links you aim to acquire, the niche or industry you target, and the specific link-building strategies you employ. Here are some common approaches to link building and their associated costs: 1. Do-it-yourself (DIY): If you choose to handle link building in-house without outsourcing to a specialized agency, your costs will mainly consist of time and effort invested. DIY link building can be time-consuming as you need to find resources, reach relevant websites, create content, and implement various strategies. 2. Outreach agency: You may hire an agency or freelancer to handle outreach and link acquisition. The costs can vary greatly depending on the agency's reputation and experience, the project's scale, and the number of high-quality links you want. Prices can range from a few hundred dollars per month to several thousand dollars or more for extensive campaigns. 3. Content creation costs: Creating high-quality content, such as blog posts, infographics, videos, etc., can incur charges if you outsource the content creation or hire professionals to ensure quality. The costs will depend on the content's complexity, length, and requirements. 4. Paid partnerships and influencers: Collaborating with influencers or industry experts may involve paid sponsorships or partnerships. The costs will depend on the stature and reach of the influencers and the tailor-made agreements you structure with them.

Is Link-Building a White Hat SEO?

Yes, link-building can be considered a white hat SEO technique when it is done in a legitimate and ethical way. Link-building involves the creation of links from other websites to yours, which can help increase the visibility of your website and improve your search engine rankings. However, links should come from relevant and high-quality sources, and they should not be created in a manipulative or spammy way.

What is domain authority (DA)?

Domain Authority (DA) is a metric developed by Moz that measures the strength of a website's domain. It is based on a 100-point scale and considers a wide range of factors, including link profile, domain age, and credibility. Domain Authority scores can range from one to 100, with higher scores indicating a greater ability to rank well in search engine results.

A Domain Authority score of 10 indicates that a website has a moderate amount of authority and is likely to rank moderately well in SERPs.

A Domain Authority of 20 means that the website in question has an above-average ability to rank on SERPs.

A score of 30 means that the website is likely to have moderate success in ranking for relevant search queries.

A Domain Authority score of 40 indicates that the website has a good chance of ranking well for relevant search queries.

A Domain Authority score of 50 is considered high above average, meaning a website is expected to have one of the best visibility in Google and other Search Engine results.

How long will these placements stay live for?

Placements usually last indefinitely but we’ll guarantee them for at least 365 days from the time of placement for peace of mind. The majority will be around for many years.

Can we approve sites or content?

You won’t be able to pre-approve however you can manage the live progress and see placements as we secure them from within your dashboard. The content is non promotional and written in a ghost blogging style so it would be unnecessary to pre approve.

What will the content be about?

Content is created to fit perfectly on the blog owners website and we ensure it relates to your link. You’ll get a great natural looking relevant link.

Where are the links placed?

Unlike others we get you real, editorial in-content links. That’s links and ‘mentions’ that exist naturally within the flow of the content along with a couple of other useful non competing links to further solidify the natural aspect of the content. No author boxes here.

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Name: UPSEO
Brand: UPSEO
SKU: link-building
Availability: InStock
Rating: 5 (450 reviews)

UPSEO is a complete SEO solution with expert oversight that handles your entire link building strategy.

Get high-authority backlinks from top websites at unbeatable market prices. UPSEO deliver backlinks from real websites with organic traffic and strong domain authority, all protected by our comprehensive satisfaction guarantee that covers link replacement or full refunds for complete peace of mind.

By getting quality backlinks to your site, you significantly increase your chances of ranking in top positions and driving more organic traffic to your business.

UPSEO handles the entire backlink buying process so you can focus on your business. Get results the easy way - launch your campaign in under 10 minutes using our simple platform.

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Get Backlinks with UPSEO

Our self-service link building tool helps you get backlinks for your website in the easiest way possible. Our SEO experts handle everything from content creation to publisher outreach, connecting with bloggers, PR specialists, and webmasters who offer the most relevant, high-authority placements for your business.

Building backlinks

Getting backlinks from your specific niche is one of the most crucial ranking factors. Google's algorithm heavily weighs contextual relevance, making industry-specific links effective for your site rankings.
We've got our own database of 50,000+ publishers, plus we're constantly doing research to bring relevant sites ensuring we have relevant, authoritative placement options for every niche and business vertical.
UPSEO guarantee the most contextually relevant, high-authority backlinks in your specific niche.
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Relevant content

Our team of 70+ professional writers creates business-specific content for each placement, SEO-optimized using the latest best practices.
Every article is written to rank in traditional search and appear in LLM responses and AI Overviews maximizing your visibility across both human and AI-powered search.
High-quality content is one of the most powerful ways to reach top rankings and stand out from your competitors.

Check competitor's backlinks

Google compares backlinks across competing sites, so building a superior backlink portfolio is essential for claiming top positions in search results.
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Best price on the market

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Most of our backlinks are delivered within 3-7 days.
Our service guarantees every link will be relevant and live as promised. We verify each backlink after placement. If any problems occur, we'll replace the link or refund your money.
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DR 10+

1 credit

Diversity & foundation links

DR 20+

1.5 credits

Quality diversity

DR 30+

2 credits

Strong authority sites

DR 40+

3 credits

Premium placements

DR 50+

4.5 credits

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The Best Prices In The Market

DA10+ Backlinks

100% Genuine Outreach
Moz DA10+ Guaranteed
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Includes 1000 Word Blog Post
1 Anchor Text / Target URL
Track Within Dashboard
Editorial In-Content Link
No Duplicate Domains

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DA20+ Backlinks

100% Genuine Outreach
Moz DA20+ Guaranteed
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Includes 1000 Word Blog Post
1 Anchor Text / Target URL
Track Within Dashboard
Editorial In-Content Link
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DA30+ Backlinks

100% Genuine Outreach
Moz DA30+ Guaranteed
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Includes 1000 Word Blog Post
1 Anchor Text / Target URL
Track Within Dashboard
Editorial In-Content Link
No Duplicate Domains

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DA40+ Backlinks

100% Genuine Outreach
Moz DA40+ Guaranteed
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Includes 1000 Word Blog Post
1 Anchor Text / Target URL
Track Within Dashboard
Editorial In-Content Link
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*Ahrefs DR is an indicative average based on historic data, but is not guaranteed.

Start Building Real Backlinks Authority

Tired of watching competitors rise while your site barely moves? You already know backlinks matter, but the process feels slow, messy, and expensive.
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Does This Sound Familiar?

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Authority Backlinks

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Our team of 70+ professional writers creates unique, non-promotional articles in a native 'ghost blogging' style. Your link is placed naturally within the content flow on real sites—no low-quality PBNs, no obvious author boxes. This is genuine editorial placement.

Our AI scours thousands of sites to find perfect thematic matches. Then, our SEO experts manually vet and approve every single website before placement. You can track each approved site in your dashboard.

We don't just blast links. We strategically build your profile with a natural mix of anchor texts and placement contexts, mimicking organic growth. This eliminates the toxic 'footprint' that leads to Google penalties, ensuring your rankings are secure.

Every link is backed by our 1-Year Guarantee to stay live. Combined with our Money-Back Assurance, you get sustainable results without the risk. We invest in your long-term success, not just a quick transaction.

Get Quality Backlinks in 3 Simple Steps

Step 1:
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📝 Simply enter your URL and target keyword. Choose your desired DR level using our credit system. That's it - no complicated forms or requirements.
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‍✅ What you'll need:

‍Your target URL
Primary keyword
DR level preference

Step 2:
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✅ What happens behind the scenes:

AI finds relevant sites in your niche
Experts manually approve each site
Professional writers create content
We handle all outreach & negotiations

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📊 Monitor progress in your dashboard. Get notified when backlinks go live. Watch your rankings and organic traffic improve with guaranteed placements.
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✅ What you can track:

Real-time placement status
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Frequently Asked Questions

Can you guarantee my site won't get penalized by Google?

While no ethical service can offer a 100% guarantee (as this would violate Google's guidelines), we eliminate virtually all risks through our methodology. We only secure editorial placements on legitimate, traffic-receiving websites—never in PBNs. Our approach mimics natural citation patterns that search engines reward.

How does your credit system work?

Our credit-based system gives you complete control. Each backlink requires a certain number of credits based on the Domain Rating (DR) you choose:
DR10+ = 1 credit
DR20+ = 1.5 credits
DR30+ = 2 credits
DR40+ = 3 credits
DR50+ = 4.5 credits
You can mix and match DR levels across your campaign.

What happens if my backlink doesn't get indexed?

We offer an optional "Indexing Guarantee" service. If you choose this add-on and your link isn't indexed within 90 days of placement, you'll receive a full refund for that specific placement.

Who writes the content for the placements?

Our team of 70+ professional writers creates all content in a natural "ghost blogging" style that blends seamlessly with publisher sites. The content is non-promotional and written to provide value to readers.

How are you different from $20 backlink services on Fiverr?

Those $20 links typically come from spammy PBNs that Google regularly deindexes. They provide no SEO value and can actively harm your site. We partner with real website owners and secure placements on genuine, authoritative sites. While our service costs more, it delivers actual ranking power and long-term safety.

Can I choose which websites my links are placed on?

While you don't choose individual sites pre-placement (to ensure efficiency and editorial integrity), you have full transparency. Our AI and expert team handle the vetting to find the most relevant and authoritative sites. You can see and track every approved placement in real-time through your dashboard, and you have the ability to pause a campaign if needed.

How long do placements stay live?

We guarantee all placements for at least 365 days. Most remain active for years, providing long-term SEO value. This is included with every placement at no extra cost.

Get Quality Backlinks for Ranking

Get Backlinks with UPSEO

Building backlinks

Relevant content

Check competitor's backlinks

Best price on the market

Premium backlinks

Guaranteed delivery

Build Your Custom Backlink Profile

The Best Prices In The Market

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DA30+ Backlinks

DA40+ Backlinks

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