Local SEO is optimizing a website and other online platforms to appear higher in local search results. It aims to improve visibility and attract local customers searching for products or services within a specific geographic area. Local SEO leverages techniques like optimizing website content, building local citations, managing online reviews, and ensuring NAP (Name, Address, Phone number) consistency across different platforms. This marketing strategy is especially relevant for small and brick-and-mortar businesses that primarily target customers in a specific locality. By implementing local SEO tactics, companies can increase their chances of ranking higher in local search queries, driving more local traffic, and ultimately generating more local sales or foot traffic.
Local SEO and regular SEO (organic SEO) are two different approaches to optimizing a website for search engines. Here are some key differences:
1. Geographic Focus: Local SEO targets a specific geographic area, such as a city or region, while normal SEO aims to attract a broader audience on a national or international scale.
2. Search Intent: Local SEO focuses on optimizing for location-based search queries, such as "dentist near me" or "restaurants in [city]." Normal SEO, on the other hand, targets more general search queries related to a specific topic or industry.
3. Competition Level: Local SEO typically has lower competition than regular SEO, as it targets a smaller geographic area. With traditional SEO, businesses must compete with a larger pool of websites targeting the exact keywords and topics.
4. Google My Business (GMB): Local SEO heavily relies on optimizing Google My Business profiles, which include essential information like address, phone number, opening hours, and reviews. For regular SEO, having a GMB listing is less crucial.
5. Focus on Local Directories: Local SEO involves listing businesses on local directories, review platforms, and mapping services, like Yelp or TripAdvisor. This emphasis on local listings and directories is less important for regular SEO.
6. Location-Specific Keywords: Local SEO involves targeting location-based keywords, including city or neighborhood names, alongside relevant industry keywords. Regular SEO focuses on broader, more general keywords that may not have a specific geographical element.
While there are distinct differences, local SEO can complement and enhance a comprehensive SEO strategy, especially for businesses with physical locations. By combining both approaches, companies can improve their overall search engine visibility and attract local and broader audiences.
First, we prepare localized text in your local language with mentions of your area's and business's peculiarities. For example, if you asked us to develop something related to Bangkok, Thailand, we would use the Thai language and write about the city and local customs.
Secondly, we will research bloggers to find the ones ranked high in this area. The blog may be international, but we will check Google to see if it ranks the blog high in the target area.
In conclusion, you will receive backlinks from highly contextual blog posts on a website ranked high in the area.
No, the price is the same. However, the delivery time may be higher because we need to do more research, and we have a higher refusal rate from bloggers when we ask them to publish localized content.
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Yes, link-building can be considered a white hat SEO technique when it is done in a legitimate and ethical way. Link-building involves the creation of links from other websites to yours, which can help increase the visibility of your website and improve your search engine rankings. However, links should come from relevant and high-quality sources, and they should not be created in a manipulative or spammy way.
Domain Authority (DA) is a metric developed by Moz that measures the strength of a website's domain. It is based on a 100-point scale and considers a wide range of factors, including link profile, domain age, and credibility. Domain Authority scores can range from one to 100, with higher scores indicating a greater ability to rank well in search engine results.
A Domain Authority of 20 means that the website in question has an above-average ability to rank on SERPs.
A Domain Authority score of 40 indicates that the website has a good chance of ranking well for relevant search queries.
Our exceptionally talented in-house trained 70+ content writing team who are all well versed with the ghost blogging writing style.
Placements usually last indefinitely but we’ll guarantee them for at least 365 days from the time of placement for peace of mind. The majority will be around for many years.
You won’t be able to pre-approve however you can manage the live progress and see placements as we secure them from within your dashboard. The content is non promotional and written in a ghost blogging style so it would be unnecessary to pre approve.
A Domain Authority score of 10 indicates that a website has a moderate amount of authority and is likely to rank moderately well in SERPs.
A score of 30 means that the website is likely to have moderate success in ranking for relevant search queries.
A Domain Authority score of 50 is considered high above average, meaning a website is expected to have one of the best visibility in Google and other Search Engine results.
Content is created to fit perfectly on the blog owners website and we ensure it relates to your link. You’ll get a great natural looking relevent link.
Unlike others we get you real, editorial in-content links. Thats links and ‘mentions’ that exist naturally within the flow of the content along with a couple of other useful non competing links to further solidify the natural aspect of the content. No author boxes here.