163+ Real Estate Keywords to Rank #1 On Google

Statistics reveal that 99% of home buyers aged between 24-57 use the internet to help them find the property. This staggering figure indicates that before driving all the way to meet the real estate agents, people prefer to get the knowledge of their next property on their own digital platforms, particularly “Google”. 

As rapidly people are moving more with the search results of Google, the need to include the right keywords in your website has become crucial. If you integrate the right keywords into your content, your visibility on the Search Engine Result Pages (SERP) increases. This will lead to drawing more traffic on your website which is not just the “traffic”, but they are your potential customers with high chances of conversion. 

But, incorporating the “right keyword” is the key to getting your desired rankings. What are the right keywords? The right keywords are the ones that have higher search intent and also align with the category. Find out 175 real estate keywords categorized into their relevant categories that can boast the SEO game of your real-estate website.

The real estate niche is the one on which advertisers bid the most. As it’s a highly revenue-generating niche and brings value leads, the competition is tough as well. You need to have a strong keyword strategy that drives traffic to your website and generates leads if you want to stand out in this crowd. You can use the following real estate keywords to help you attract clients and boost your rankings on search engines.

1. Generic Keywords

Generic keywords are foundational for anyone searching for rental apartments or listings. You can use these keywords to capture the traffic from the users who are looking for general apartment options. These keywords may also help you in maintaining and establishing an online presence as you can easily incorporate them in blogs and service pages. 

2. Pricing Keywords

Pricing KeywordsAs a real estate agent, you must be aware that your target audience considers pricing as a key factor while searching for options. So, targeting the keywords that are related to pricing is also a smart way to attract budget-conscious clients. Clients often filter their searches based on their budget and pricing and this is where your pricing keywords have high chances of ranking. 

3. Specific Features 

These keywords are for users who are looking for apartments that can cater to their specific needs. They might don’t have higher search volumes but they allow you to reach targeted audiences in an effective way. 

1. Generic Keywords 

The real estate niche is the one on which advertisers bid the most. As it’s a highly revenue-generating niche and brings value leads, the competition is tough as well. You need to have a strong keyword strategy that drives traffic to your website and generates leads if you want to stand out in this crowd. You can use the following real estate keywords to help you attract clients and boost your rankings on search engines.

2. By Price

2. By PriceMany buyers filter homes by price, so by including these keywords, you can target cost-conscious clients effectively. With the term “pricing”, you need to keep in mind that you are not only targeting the ones who are looking for cheaper options but you can also target every segment of the market including the ones who are looking for some luxury options. 

3. Types of Homes

Real estate is not only about selling and purchasing but you need to understand the psyche of your clients as well. This why it is crucial to understand that each buyer has their own preferences when it comes to home, and by targeting these “interest-specific keywords, you can connect with the neglected traffic as well. 

1. Generic Keywords

If you look forward to capturing the attention of a huge audience who is interested in land purchases, you should go with generic keywords such as: 

2. Location-Based

In the real estate market, location is a key factor that potential buyers usually look upon. So, if you incorporate the following keywords, your local visibility will be enhanced and you can easily connect with potential buyers with land options in specific areas. 

As the mortgage calculator is one of the critical tools for home buyers, keywords related to it also have a high potential of generating leads. Here are some of the mortgage calculator-related keywords that you can include in your content: 

Apart from the people who are looking for residential options, businesses and investors look for the property by using commercial real estate keywords. Below is the list of some commercial real estate keywords that have high search intent volume. 

The following table comprises an extended list of 175 real estate keywords.

On-page SEO serves as a critical factor in ranking your property listings and website content at the top. Here’s what you can do for top-notch on-page SEO. 

 Want to know more about how to write an SEO-friendly real estate property listing? Read this blog to learn some effective tips. 

Where on-page SEO is more focused on the audience, off-page SEO is more about the crawlers and algorithms of the search engine. Here’s what you can do to boost your off-page SEO. 

This extensive list of keywords is a great help in boosting the SEO of your website. But what’s important is their strategic placement. However, if you don’t want to get into the intricacies of SEO and want to make the most from the above list of keywords, give UpSEO a try. It is an automated SEO assistant that can easily manage all the necessary tasks to rank your website higher. 

Whether it’s about on-page SEO or off-page SEO, UpSEO is a great help to make you stress-free from the SEO side. So, give it a try and get ready for the continuous notifications of incoming leads.