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What if, just like in the movie “Home Alone,” the broken pipe floods your house and turns on your panic mood? In such a situation, what will be your immediate action? You’ll rush to grab your phone and type “Plumber near me” into Google. This is exactly what most homeowners do when they encounter any urgent plumbing issue —- they rush to the “local search.”
For plumbing businesses, local search is something where they can get leads without even investing money in advertisement. This is where local SEO takes center stage. Local SEO makes sure that your plumbing business appears as a service provider on the Search Engine Result Page when a user in your district needs immediate help. With the best practices of local SEO, you won’t only get visibility but also secure the top spots on the SERP that are most likely to be clicked.
Once you appear in the results, the situation will be a win-win for you, as being visible clearly means getting noticed by more and more people when they need you. This makes them your potential clients, and with a responsive website with correct visuals, you can convert them into paying customers.
Still having any doubts? Let’s head over to the numbers. Google claims that 46% of the overall searches have local intent, and 76% of the people who search for those services visit the service provider on the same day. These statistics are clear proof that local SEO is a great way to get leads. But what exactly do you need to do? Let’s find out.
Tip 1: Take Help With Effective Local Keywords
Local keywords are something that will increase your plumbing business’s visibility in search engine results. Simply understand it as these are the phrases that someone who needs a plumbing service might use. Apart from boosting the visibility of your website, local keywords also help Google crawlers understand that your website offers plumbing services in a specific geographic area. If you are missing out on them, there’s a high chance that your website may go lost among thousands of competitors.
- Make Combinations of Location-Based and Plumbing-Related Keywords
To make the most of local SEO, you need to combine plumbing-related keywords with location-based terms. This can be done by naturally incorporating phrases like "plumber in [city name]" or "emergency plumbing services in [district name]" into your website content. A few examples are:
- Plumber in Riverdale
- Florida pipe repair
- Emergency plumber in Tampa
- Mentioning Streets and Districts for Precision
To upscale the local SEO game even more, you need to be more specific. This means that it includes mentions of specific streets, neighborhoods, or landmarks. For example, if you are just using “plumber in Riverdale,” “plumber Main Street in Riverdale” would be a more targeted approach.
- Natural Integration of Local Keywords in Content
When local keywords are important, you must keep in mind that while incorporating them into your content, they must be in a natural way. Overstuffing the keywords or incorporating awkward phrases may suspend your website or, instead of boosting, lower your rankings. So, insert the keywords naturally in the right density into service pages, blogs, and meta descriptions.
Tip 2: Optimize Google My Business Profile for Plumbers
Google My Business Profile is a tool for businesses and organizations that helps in improving local SEO. With a GMB profile, businesses can maintain and manage their online presence and assist customers in finding your business as well.
- Step-by-step Guide to Creating and Claiming Your GMB Listing
- Visit the Google My Business website.
- Sign in with your Google account.
- Enter your plumbing business information.
- Claim your listing.
- Verify your plumbing business.
- Manage your profile
So, if you are providing plumbing services, make sure that your business details, such as address, name, service hours, phone number, and website, are accurate and up-to-date.
- Add Plumbing Details, Photos, and Services
To pump up the Google My Business Profile, you must include plumbing-related keywords with high user search intent in the business description. A few examples of such keywords are:
- Emergency plumbing
- Leak Repair
- Plumbing services in (city name)
Also, add professional and high-quality images of your team doing work, your instruments, and before and after pictures to authenticate your services.
- Respond to Customer Reviews
Customer reviews are the key to the boost for the rankings of your My Google Business Profile. This is why you must encourage your satisfied customers to leave a review there. To make it easier for them, directly send the link, as it will not only positively impact your rankings but also help establish a good reputation for yourself.
Side by side, responding to the reviews is equally important as it shows that you are concerned and connected with your customers. No matter whether the review is good or bad, make sure to engage with them professionally.
Tip 3. Implement Best On-Page SEO for Local Visibility of Your Plumbing Business
Apart from back-end technicalities, you must pay attention to the on-page optimization as well. Here’s what you need to do to improve the on-page SEO score of your website.
- Optimize Your Plumbing Website for Local Search
The most common and best practice is to use local plumbing keywords in your website copy, titles of the blogs, and meta descriptions. The key to being the winner here is to find the keywords with higher search intent and search volume. Another thing you can do is create location-specific service pages for each area where you are offering your services.
- Ensure Contact Data Consistency
To improve plumbing SEO, make sure that your business information, including name, address, and phone number (NAP), is similar across all the platforms, including your websites, social media handles, and Google My Business Profile.
Tip 4. Gather and Use Customer Reviews for Plumbers
- Importance of Reviews for Plumbing Local SEO
Do you know that positive reviews of your service don’t only influence your reputation among your potential clients but also directly influence your local search rankings? It’s as simple as search engines, specifically Google, using reviews to authenticate your services. So, the more positive and high-quality reviews your plumbing business receives, the better your rankings will be.
- Strategies to Collect Reviews for Plumbing Services
You can follow these strategies to collect reviews for plumbing services:
- Encourage your satisfied customers: Don’t forget to ask for the review from the satisfied customers. To encourage them, you can offer some discount as well.
- Respond to reviews: Responding to the reviews is crucial as it helps build trust and a positive image for your plumbing business.
Tip 5: Build Local Backlinks For Plumbing Websites
Simply put, backlinks are links from other websites to yours, and they are a great help in boosting your SEO. Among all, local backlinks are way much more important and highly valuable for your business as they depict that you are a trustworthy service provider in your area.
When a local website links to your plumbing business, not only does it bring traffic to your website, but it also shows Google that your service is both credible and active within the community, ultimately improving your search engine rankings.
- Types of Local Backlink Opportunities for Plumbers
To get to know the best sources from where you can get the local backlinks, head over to this table:
Tip 6: Use Social Media For Local Plumbing SEO
Social media platforms are the hot spots where you can target and convert clients. Here’s how you can use social media to improve your local plumbing SEO.
- Engage With the Local Community
Plumbers can use social media as a tool for networking with the community as it not only connects you with local customers but also improves local SEO. You can use social media platforms like Instagram, Facebook, and even Nextfoor to engage directly with the residents of your service area by posting stories and content that they find valuable.
You can also post about neighborhood events and local projects or even share customer testimonials on your social media handles to show yourself as an expert in the plumbing domain. When your followers like, share, or comment on your posts, the visibility of your social media handles increases, ultimately driving traffic to your website. As a result, your viability and rankings will increase.
- Run Location-Based Ads and Promotions
Not only can you engage with the community on social media platforms but they are a great channel where you can run targeted ads as well. Here, you can narrow down your audience based on the specific neighborhoods, towns, or zip codes, which ensures that your promotions are only visible to your potential clients, which reduces the CPM.
Moreover, you can also run ads to drive traffic to your website, which significantly boosts the local SEO. The best part is that it costs less than lead campaigns.
Tip 7: Track and Analyze Performance
If you are just implementing the strategies but do not have a keen eye on them, you cannot actually monitor the performance of how many leads your plumbing business has closed by implementing any particular strategy. So, here’s how you can track and analyze your performance.
- Tools for Monitoring Plumbing Local SEO
The following are the tools that will help you analyze whether your implemented local SEO strategies are working in your favor or not.
- Google Analytics: It keeps track of website traffic, user behavior, and the effectiveness of your online marketing efforts. You can see where visitors are coming from, what pages they view, and how long they stay on your site so that you can make adjustments to your strategy.
- Google Search Console: It helps you monitor your site’s presence in Google search results, track keyword rankings, and identify any issues that might be hurting your SEO.
- Local SEO Tools: Specialized platforms like Moz Local or BrightLocal can track your business's online presence, manage citations, and optimize your Google My Business profile for better performance.
- Key Metrics to Track for Plumbing SEO
To fine-tune your local SEO strategy, monitoring key metrics is crucial. Here are the essential ones to focus on:
- Local Search Rankings
- Website Traffic
- Conversion Rates
Cecilien Dambon
UpSEO.com is a reliable platform for SEO professionals. We track hundreds of thousands of keywords daily, providing essential services to build your SEO strategy.